13 | Attracting your “Dream Students”
This epidsode is all about marketing your awesome self and how to communicate your teaching talents to your community, colleagues and potential students. It does not have to be awkward! Nikki Loney shares a simple list of actionable steps to get your passionate message out there – and some free resources to help you along the way. Do this right and you won’t have another “mortgage student”* ever again.
3 simple steps to attracting your “dream students”
1. Know yourself
Know your strengths and most importantly the qualities that make you – well, YOU. What is it in your teaching approach that makes you different from your colleagues?
2. Know your “people”
Who do you best serve? What demographic of students do you enjoy working with? Which students stay with you the longest? Which students make you SMILE? They are your “people”.
3. Communicate
Once you identify your “niche market” then you have to get to work! Clearly communicating your teaching passion to friends, colleagues, current students and those looking for a teacher is essential. It DOES NOT have to be awkward.
*Mortgage student: A student you don’t enjoy teaching – but you have to because you need the money.
More Information and Links:
Before updating your website’s About page, check out this amazing lady:
Nikki Elledge Brown, The Communication Stylist https://www.nikkielledgebrown.com/
FULL VOICE Blogs: Write a Better Bio (Because the Rules Have Changed) and Private Voice Teachers: Finding your “Niche” Market
FULL VOICE Podcast episode #6: Interview with Teresa Cirillo
Seth Godin TED Talk: The Tribes we Lead
